• Title of article

    Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

  • Author/Authors

    Madhubalan Viswanathan، نويسنده , , Seymour Sudman، نويسنده , , Michael Johnson، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    17
  • From page
    108
  • To page
    124
  • Keywords
    Measurement , Response categories , Scales , Consumer perceptions , Number of response alternatives
  • Journal title
    Journal of Business Research
  • Serial Year
    2004
  • Journal title
    Journal of Business Research
  • Record number

    154821

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154821