Title of article

Can a franchise chain coordinate?

Author/Authors

Steven C. Michael، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2002

Pages

17

From page

325

To page

341

Keywords

Franchising , Marketing mix , Coordination , Organizational form

Journal title

Journal of Business Venturing

Serial Year

2002

Journal title

Journal of Business Venturing

Record number

155028