Title of article

First mover advantage through franchising

Author/Authors

Steven C. Michael، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2003

Pages

20

From page

61

To page

80

Keywords

First mover advantage , Organizational form , Restaurant industry , Franchising

Journal title

Journal of Business Venturing

Serial Year

2003

Journal title

Journal of Business Venturing

Record number

155041