Title of article
Out of the frying pan…?: Why small business managers introduce high-risk products
Author/Authors
Mark Simon، نويسنده , , Susan M. Houghton، نويسنده , , Sonia Savelli، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2003
Pages
22
From page
419
To page
440
Keywords
risk , Prospect theory , new products
Journal title
Journal of Business Venturing
Serial Year
2003
Journal title
Journal of Business Venturing
Record number
155060
Link To Document