• Title of article

    The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisited

  • Author/Authors

    Rob Ranyard، نويسنده , , John P. Charlton، نويسنده , , Janis Williamson، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    19
  • From page
    265
  • To page
    283
  • Keywords
    decision making , evaluation , price , Consumer psychology , judgment
  • Journal title
    Acta Psychologica
  • Serial Year
    2001
  • Journal title
    Acta Psychologica
  • Record number

    158516

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=158516