• Title of article

    Loyalty programs and their impact on repeat-purchase loyalty patterns

  • Author/Authors

    Byron Sharp، نويسنده , , Anne Sharp، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    14
  • From page
    473
  • To page
    486
  • Keywords
    Loyalty program , Repeat-purchase behaviour
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    159006

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159006