Title of article
Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building
Author/Authors
Kusum L. Ailawadi، نويسنده , , Karen Gedenk، نويسنده , , Scott A. Neslin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
22
From page
177
To page
198
Keywords
Retailing , Private-label brands , Advertising , market power , Collusion , price
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
159268
Link To Document