Title of article
The impact of congruity between brand name and country of production on consumersʹ product quality judgments
Author/Authors
Gerald H?ubl، نويسنده , , Terry Elrod، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
17
From page
199
To page
215
Keywords
Logit models , Elasticity , segmentation , heterogeneity , Purchase event feedback
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
159269
Link To Document