Title of article
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
Author/Authors
Michael Ahearne، نويسنده , , Thomas W. Gruen، نويسنده , , Cheryl Burke Jarvis، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
16
From page
269
To page
284
Keywords
Hedonic regression , Competitive advantage , Objective quality of brands , country of origin , meta-analysis
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
159273
Link To Document