Title of article
Estimation of posterior probabilities of consumer situational choices with neural network classifiers
Author/Authors
Michael Y. Hu، نويسنده , , Murali Shanker، نويسنده , , Ming S. Hung، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
11
From page
307
To page
317
Keywords
Brand choice , Estimation , Choice models , Other statistical techniques
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
159275
Link To Document