Title of article
Broadening the perspective on marketing decision models
Author/Authors
Gerrit H. van Bruggen، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
10
From page
159
To page
168
Keywords
Marketing mix , Brand performance measures , Logits , decision support , Dirichlet , Empirical generalisations , sales , Marketing insights
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
159284
Link To Document