Title of article
Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success
Author/Authors
Michael Beverland، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
16
From page
480
To page
495
Keywords
New Generation Cooperatives , Marketing , Branding , New Zealand
Journal title
FOOD POLICY
Serial Year
2007
Journal title
FOOD POLICY
Record number
159761
Link To Document