Effects of mass media on opinion spreading in the Sznajd sociophysics model

In this work we consider the influence of mass media in the dynamics of the two-dimensional Sznajd model. This influence acts as an external field, and it is introduced in the model by means of a probability p of the agents to follow the media opinion. We performed Monte Carlo simulations on square lattices with different sizes, and our numerical results suggest a change on the critical behavior of the model, with the absence of the usual phase transition for p > ∼ 0.18 . Another effect of the probability p is to decrease the average relaxation times τ , that are log-normally distributed, as in the standard model. In addition, the τ values depend on the lattice size L in a power-law form, τ ∼ L α , where the power-law exponent depends on the probability p .