Title of article
Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
Author/Authors
J. Scott Armstrong، نويسنده , , Vicki G. Morwitz، نويسنده , , V. Kumar Murty، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
15
From page
383
To page
397
Keywords
Combining , Expectations , Extrapolation , Intentions , Purchase probabilities
Journal title
International Journal of Forecasting
Serial Year
2000
Journal title
International Journal of Forecasting
Record number
178862
Link To Document