Title of article
Forecasting market share using predicted values of competitive behavior: further empirical results
Author/Authors
Daniel Klapper، نويسنده , , Helmut Herwartz، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
23
From page
399
To page
421
Keywords
Forecasting competitors’actions , Market Share Models , Naive models , Market level forecasting , Brand level forecasting , Forecasting accuracy
Journal title
International Journal of Forecasting
Serial Year
2000
Journal title
International Journal of Forecasting
Record number
178863
Link To Document