Title of article
Organizational, strategic and technical barriers to successful implementation of database marketing
Author/Authors
K. Fletcher، نويسنده , , James G. Wright، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1955
Pages
12
From page
115
To page
126
Journal title
International Journal of Information Management
Serial Year
1955
Journal title
International Journal of Information Management
Record number
186168
Link To Document