Title of article
IT and the mass customization of services: the challenge of implementation
Author/Authors
Linda Peters، نويسنده , , Hasannudin Saidin، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
17
From page
103
To page
119
Keywords
Information technology , Information marketing , Mass customization , Services marketing
Journal title
International Journal of Information Management
Serial Year
2000
Journal title
International Journal of Information Management
Record number
186374
Link To Document