• Title of article

    Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

  • Author/Authors

    Thompson S.H. Teo، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    11
  • From page
    203
  • To page
    213
  • Keywords
    Singapore , online marketing , Business-to-consumer , Websites
  • Journal title
    International Journal of Information Management
  • Serial Year
    2005
  • Journal title
    International Journal of Information Management
  • Record number

    186594