Title of article
Do marketing expenditures to gain distribution cost the customer?
Author/Authors
David Reibstein، نويسنده , , Paul Farris، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
8
From page
31
To page
38
Journal title
European Management Journal
Serial Year
1995
Journal title
European Management Journal
Record number
187334
Link To Document