Title of article
European casebook on competing through services: Strategy and implementation : by SANDRA VANDERMERWE and CHRISTOPHER LOVELOCK with MARIKA TAISHOFF Prentice Hall, (European Casebook Series on Management), 1994, pp. 452 £17.95 ISBN 013 097130 8
Author/Authors
Adrian Payne، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
2
From page
129
To page
130
Journal title
European Management Journal
Serial Year
1995
Journal title
European Management Journal
Record number
187346
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