• Title of article

    Matching management support systems and managerial problem-solving modes:: The key to effective decision support

  • Author/Authors

    Gerrit Van Bruggen، نويسنده , , Berend Wierenga، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    11
  • From page
    228
  • To page
    238
  • Keywords
    brands , Brand custodians , Brand equity , Brand function
  • Journal title
    European Management Journal
  • Serial Year
    2001
  • Journal title
    European Management Journal
  • Record number

    187751

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=187751