Title of article
Customer Equity Marketing:: Touching the Intangible
Author/Authors
Tom?s Bay?n، نويسنده , , Jens Gutsche، نويسنده , , Hans Bauer، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
10
From page
213
To page
222
Keywords
Value streams , Speciality chemicals , process improvement , Supply chain management
Journal title
European Management Journal
Serial Year
2002
Journal title
European Management Journal
Record number
187826
Link To Document