• Title of article

    Creating Customer Value Through Strategic Marketing Planning - a Management Approach Edwing J Nijssen, Ruud T Frambach, Kluwer Academic Publishers, 2000, pp. 152. £56.00.

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    2
  • From page
    710
  • To page
    711
  • Journal title
    European Management Journal
  • Serial Year
    2002
  • Journal title
    European Management Journal
  • Record number

    187875

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=187875