Title of article
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Haig. M. (2003), Kogan Press.
Author/Authors
Cleopatra Veloutsou، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
1
From page
123
To page
123
Keywords
Core intangibleresources , Sustainable competitive advantage , Strategic analysis technique
Journal title
European Management Journal
Serial Year
2004
Journal title
European Management Journal
Record number
187956
Link To Document