The effects of golf expertise and presentation modality on memory for golf and everyday items

The present study assessed whether golf expertise, presentation modality, and domain relevance affected memory for golf-related and everyday items. Forty-eight experienced golfers and 48 non-golfers were compared in their memory for golf-related (“putt to the hole”) and everyday (“turn on the lamp”) items. To-be-remembered items were presented verbally, visually, or were enacted. Enacted information was recalled best, followed by visually presented information. Combined effects of modality and golf expertise on recall of golf items were demonstrated on immediate but not on delayed recall. The findings suggest that recall of domain-relevant information is optimal when one has relevant background knowledge, and under conditions of visual encoding. The data support research on facilitation of domain-relevant knowledge on recall [Weber, N., & Brewer, N. (2003). Expert memory: The interaction of stimulus structure, attention, and expertise. Applied Cognitive Psychology, 17, 295–308]. Interpersonal body representation may have played a role in recall processes among experts [Thomas, R., Press, C., & Haggard, P. (2006). Shared representations in body perception. Acta Psychologica, 121, 317–330].