Title of article
Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?
Author/Authors
Roger Calantone، نويسنده , , Cornelia Droge، نويسنده , , Shawnee Vickery، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
15
From page
273
To page
287
Keywords
Marketing/operations interface , Product development
Journal title
Journal of Operations Management
Serial Year
2002
Journal title
Journal of Operations Management
Record number
190437
Link To Document