Title of article
Extending the supply chain: Integrating operations and marketing in the online grocery industry
Author/Authors
Kenneth K. Boyer، نويسنده , , G. Tomas M. Hult، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
20
From page
642
To page
661
Keywords
International business , e-Services , Marketing/operations integration , Grocery industry , Service management
Journal title
Journal of Operations Management
Serial Year
2005
Journal title
Journal of Operations Management
Record number
190683
Link To Document