Title of article
Effects of marketing-manufacturing integration on new product development time and competitive advantage
Author/Authors
Morgan Swink، نويسنده , , X. Michael Song، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
15
From page
203
To page
217
Keywords
new product development , Empirical study , Path analysis , Marketing-manufacturing integration
Journal title
Journal of Operations Management
Serial Year
2007
Journal title
Journal of Operations Management
Record number
190819
Link To Document