Modularised eco-innovation in the auto industry

The article explores the integration of alternative drivetrain solutions in the automotive industry. The article includes an analysis of the structure of the conventional automotive value chain and presents four examples of alternative vehicle designs. The article concludes that the component sharing across drivetrain solutions such as the battery electric, the hybrid and the fuel cell system opens a window of opportunity for modular design strategies that may make integration into the otherwise locked conventional production system possible.