Title of article
Considerations on “Research on non-market actions: A commentary essay”
Author/Authors
Fernلndez، نويسنده , , Zulima and Usero، نويسنده , , Belén، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2010
Pages
2
From page
1
To page
2
Abstract
This commentary is in response to the commentary, “Research on Non-Market Actions: A Commentary Essay” [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] on the paper, “First come, first served: How market and non-market actions influence pioneer market share” [Usero B, Fernández Z, First come, first served: How market and non-market actions influence pioneer market share. J Bus Res (2008), doi:10.1016/j.jbusres.2008.07.005]. The commentary responds directly to Wangʹs [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] comments and proposes further lines of research that integrate the competitive dynamic approach with studies of non-market actions.
Keywords
Non-market actions , Pioneer advantage , Legal actions
Journal title
Journal of Business Research
Serial Year
2010
Journal title
Journal of Business Research
Record number
1954397
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