• Title of article

    Scott D.M., Halligan B. Marketing Lessons from the Grateful Dead. Illustrated. 163 pp. Wiley. $21.95

  • Author/Authors

    Lloyd، نويسنده , , Stephen، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2011
  • Pages
    2
  • From page
    887
  • To page
    888
  • Journal title
    Journal of Business Research
  • Serial Year
    2011
  • Journal title
    Journal of Business Research
  • Record number

    1954816