A study of competitive dynamics

The study of competitive dynamics has become a vibrant area of research within strategic management. We contribute to this research stream by examining the nature of competitive interaction between Coke and Pepsi. We found that while Cokeʹs and Pepsiʹs strategies display interdependent relationships, the volatility of the interaction among strategies do not always attenuate over time, and Cokeʹs strategies are driven by Pepsi in some cases but not others. Implications for research, practice, and limitations are discussed.