Scientific muddling: Decision making through a Lindblomian lens

This introduction reviews the history and core principles of Charles Lindblomʹs concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of Journal of Business Research, Arch Woodside.