Emotional laborʹs impact in a retail environment

It is essential for organizations to understand and manage salespeopleʹs emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersonsʹ emotions has been largely overlooked. This paper establishes an integrative emotional labor process model to better understand the emotional component of the sales force in a retail context. Specifically, the paper examines the impact of emotional labor and emotional exhaustion in relation to job satisfaction and organizational commitment. Findings suggest that emotional labor predicts both job satisfaction and organizational commitment, while emotional exhaustion only predicts job satisfaction.