• Title of article

    Consuming digital technologies and making home

  • Author/Authors

    Venkatraman، نويسنده , , Meera، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2013
  • Pages
    8
  • From page
    2626
  • To page
    2633
  • Abstract
    Recognizing digital technologyʹs dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army menʹs wives elucidates three issues: the digital homeʹs structure, technologyʹs roles, and womenʹs technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technologyʹs tool role to building a support system. Finally, this study sheds light on the neglected area of womenʹs play with digital technology.
  • Keywords
    Digital , technology , Consumption , Home , gender , Army wives
  • Journal title
    Journal of Business Research
  • Serial Year
    2013
  • Journal title
    Journal of Business Research
  • Record number

    1955619