Collaboration strategy decision-making using the Miles and Snow typology

Engaging in collaboration may be the best way for a firm to enhance its competitive advantages, since this can offer faster access to both resources and capabilities. This study aims to develop a framework for making collaboration partner choice decisions. The authors design a strategic game model of collaboration using Miles and Snow typology. An empirical data set collected from the S&P COMPUSTAT database is adopted to verify the model, and several managerial implications are derived. This model helps a company choose a competitor as a collaborative partner and helps in the selection of a collaboration strategy.