Discrepant fluency increases subjective truth

The present experiment tested the hypothesis that perceptual fluency affects truth judgments especially when the fluency has changed. Participants were asked to judge the truth of statements that were printed in different colors. Perceptual fluency was manipulated by color contrast. Change versus no change of fluency was manipulated by using preceding statements that had the same or a different contrast. As expected, highly fluent statements were judged as more probably true than statements with a low fluency but this effect occurred only when the high fluency meant a change from previous fluency. The role of discrepancies in subjective experiences in terms of their informativeness for social judgments is discussed.