Title of article
Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments
Author/Authors
Soo Cheong Jang، نويسنده , , Alastair M. Morrison، نويسنده , , Joseph T. O’Leary، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
12
From page
367
To page
378
Keywords
Japanese travelers , Target market selection , Profitability , risk , Benefit segmentation
Journal title
Tourism Management
Serial Year
2002
Journal title
Tourism Management
Record number
195833
Link To Document