Identity moderates the effects of Christmas displays on mood, self-esteem, and inclusion

In two experiments we examined the differential psychological consequences of being in the presence of a Christmas display on participants who did or did not celebrate Christmas (Study 1), or who identified as Christian, Buddhist, or Sikh (Study 2). Participants completed measures of psychological well-being in a cubicle that either did or did not contain a small Christmas display. Across several indicators of well-being, the display harmed non-celebrators and non-Christians, but enhanced well-being for celebrators and Christians. In Study 2, we found that the negative effect of the display on non-Christians was mediated by reduced feelings of inclusion. The results raise concerns about the ubiquitous presence of dominant cultural symbols (such as Christmas displays) in culturally diverse societies.