• Title of article

    The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

  • Author/Authors

    Hui-Mei Chen، نويسنده , , Chian-Hau Tseng، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    10
  • From page
    15
  • To page
    24
  • Keywords
    partner selection , Tourism industry , Alliance motives , Alliance performance
  • Journal title
    Tourism Management
  • Serial Year
    2005
  • Journal title
    Tourism Management
  • Record number

    196080

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=196080