Title of article
The economic value portfolio matrix: A target market selection tool for destination marketing organizations
Author/Authors
Gyehee Lee، نويسنده , , Alastair M. Morrison، نويسنده , , Joseph T. O’Leary، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
13
From page
576
To page
588
Keywords
French travellers , Benefit segment , Economic value portfolio , Market segmentation , Stay-spend index (SSI)
Journal title
Tourism Management
Serial Year
2006
Journal title
Tourism Management
Record number
196248
Link To Document