Title of article
A perceptual mapping of online travel agencies and preference attributes
Author/Authors
Dong Jin Kim، نويسنده , , Woo Gon Kim، نويسنده , , Jin Soo Han، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
591
To page
603
Keywords
Positioning analysis , Perceptual mapping , Online travel agencies , Internet marketing , Multidimensional scaling (MDS)
Journal title
Tourism Management
Serial Year
2007
Journal title
Tourism Management
Record number
196405
Link To Document