Title of article
A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study
Author/Authors
Euiho Suh، نويسنده , , Seungjae Lim، نويسنده , , Hyunseok Hwang، نويسنده , , Suyeon Kim، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
11
From page
245
To page
255
Keywords
Anonymous customers , Purchase probability , Web marketing , Customer relationship management
Journal title
Expert Systems with Applications
Serial Year
2004
Journal title
Expert Systems with Applications
Record number
198128
Link To Document