Title of article
Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services
Author/Authors
Bart Larivière، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
9
From page
277
To page
285
Keywords
survival analysis , Savings and investment features , Retention behavior , DATA MINING , Cross-sell analysis , multinomial probit , Customer relationship management
Journal title
Expert Systems with Applications
Serial Year
2004
Journal title
Expert Systems with Applications
Record number
198131
Link To Document