The Relationship between Perception of Quality of Services and Spectators Satisfaction in Tractorsazi Tabriz Football Team

The present research aimed to determine a study of the relationship between perception of quality of services and spectators satisfaction in Tractorsazi Tabriz football team. The statistical population consisted of 39,000 Tractorsazi Tabriz fans above 21 years of age who gathered in the Yadegar Imam (RA) Stadium to watch a football game held in the 2013-14 Asian Championship League series. A sample of 225 spectators was selected randomly for determining sample size. For collecting data, two questionnaires of, Wakefield et al quality of services (1996) and Oliver’s satisfaction inventory (1980) were used. After data collection, data were analyzed using Pearsons correlation coefficient and one-sample T-test. The result indicated that the quality of services in Yadegare-Imam Stadium of Tabriz was significantly moderate according to Spectators of Tractorsazi Football Team. Also the rate of satisfaction of spectators has significantly higher than average (t=16.40, sig=0.001). Analyzing correlation between variables showed that there is no significant correlation between perception of quality of services and spectators satisfaction (r= 0.112, Sig= 0.107).