An Empirical Investigation of the Role of Crisis Related Communications in Social Media on Consumer Behavior.

Social media becomes an effective technological communication tool that is used to talk about any subject. Political fluctuations, as a type of social crises, can be one of the important determinants of consumption. This study is conducted to investigate the changes in consumption behavior with respect to usage level of social media for the purpose of political crisis related communications. Under this framework, descriptive information is produced with a survey which is conducted on Vocational High School Students in Kirikkale. In conclusion, it is revealed that using social media for political crisis communications is related with the level of being affected by the crisis, perceived negative economic conditions and consumption changes. Suggestion for marketers and researches are made at last.