Modeling cold supply chain environment of organized farm products retailing in India

Organized retailing (OZR) is one of the most promising industries in India. The OZR sector of India is now among the top five fastest growing markets of the world. High population, globalization, and the increasing income of middle class etc. are a number of factors that make Indian market more challenging and competitive. In today’s globalized world, effective supply chain performance (SCP) is highly important to ensure the productivity in the whole supply chain (SC). In this paper, we investigated the factors that affect cold supply chain performance (CSCP) of organized farm products retailing (OFPR), developed and validated a model. This research will be helpful to formulate better strategies for this sector to a greater extent; this model will also be useful and applicable for other developing Asian countries because of enormous similarities in their market tendencies.