Title of article
Questioning the reliability of market segmentation techniques
Author/Authors
S. Dibb، نويسنده , , Nicole P. Stern، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
12
From page
625
To page
636
Keywords
lVords--duster analysis , factor analysis , Marketing , customer choice , Market segmentation
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
206258
Link To Document