Impact of Specialty Goods Specifications on Customer’s Purchase Intentions

The aim of presented study is to identify Factors affecting consumers purchase intensions regarding specialty products in Pakistan. The questionnaires were sent to 250 customer of metro and hyper star. Statistical analysis included five figure summary, scatter Plots, correlation and regression analysis to analyzed the data. The findings that brand name, brand logo, packaging and country of origin are positively correlated with the each other. So the brand name, brand logo, packaging and country of origin are the strong predictors of purchasing intention. The findings of this reseearch are limited because this chooses very few practices in relation with purchasing intention. Moreover this research is limited to metro and hyper star in Lahore Pakistan only because the data was collected only from the customer of metro and hyper star. It fulfills a research gap in the area of customer purchase intention in specialty products in Pakistan.