Title of article
The impact of rhetorical strategies on innovation decisions: an experimental study
Author/Authors
William R. King، نويسنده , , Jose L. Kugler، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
15
From page
485
To page
499
Keywords
innovation , rhetoric , Adoption of innovation , Experiment
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207230
Link To Document